Naver Pay Real Estate - Home

Project Background

Naver Pay Real Estate is a real estate service that every Koreans uses in the process of finding a home.

The mobile home for real estate has maintained a relatively simple structure of just gathering links. Similar to the stock home, it received internal feedback that there was 'nothing to see here'. (The mobile stock home and real estate home projects started around the same period.)

The project proceeded in the following order.

1. First, we understood the current status of how users are using the service through indicator analysis,

2. and collected various voices and needs through a workshop with related departments' personnel.

3. Finally, we summarized and structured the insights and ideas gained from steps 1 and 2.

Log Data Analysis

The page views per visit and the time spent were significantly lower compared to other pages from same service. This can be interpreted as users having little to consume on the home page.

Click log focused on 'finding on the map'. Most other clicks were also mostly for finding properties.

In conclusion, the real estate home does not serve a role beyond being a 'passing place' for customers, so we need to redefine its role to encourage content usage.

Workshop

In the project initiation phase, an offline workshop session was held where all members related to real estate, such as business, design, tech, and QA, gathered to discuss what kind of space the real estate home should become and the current issues.

The current home is recognized as a page that hinders property search. It needs to be restructured with investment information that can help in property searches, focusing on information about my interest properties.

New Role for Real Estate Home

It was defined as 'a space that can expand the perspective of real estate centered around me and my interests'. First, it should focus on my home and my interested properties, and I thought there should be a mechanism to observe the market trends that currently do not exist.

Approach

To concretize conceptual expressions and ideas, we first abstracted and organized the functions to be included in the home into modular units based on the information collected in the previous stages and the newly defined role of the stock home. At the same time, we tested the user flow within the screen and reviewed the placement of functions.

After the information structure and flow were somewhat organized, we progressed to concretizing each module to complete the final design.

Final Design

The final proposal was designed to follow the flow as follows. First, a real-time ranking area that shows currently popular complexes/locations appears, followed by the placement of the property finding button that users most frequently use. Next, various ranking contents that allow users to view my interested properties, my home, and the market are exposed, and it consists of a module recommending properties to users and a VR tour.

The screens for interest properties were also revised, significantly enhancing the recently viewed items and restructuring the service flow to fit more efficiently with each category, such as complexes, properties, and regions.