NAVER Financial
2022

Npay: Payment History

Role
Design/UX PL — proposed the project, pitched the concept, directed the design
Outcome

Engagement (clicks per PV) +20% · double-digit increase in routed payment amount

Among screens users navigate to on their own, Payment History has the highest page views in Naver Pay. Seeing it as more than a simple record lookup — as the space that shapes the entire post-payment experience — we redesigned its list structure.

From “Load More” to Paging

The old “Load More” pattern made it hard to find items purchased long ago, and after loading the list several times, users lost track of where they were. To support the goal of encouraging further exploration, we chose paging over infinite scroll.

The old Payment History, which loads 15 items at a time and needs a tap at the end of the list to load the next 15
Infinite scroll and paging compared side by side, with paging chosen because the goal was to encourage exploration

Bundled Card Structure

Items ordered together were previously scattered across separate entries, wasting space, and repeated shipping info made it look like they were shipped separately. We converted entries into cards and grouped items bought together using a stacked-card metaphor, letting users browse more history on a single screen.

Items ordered together grouped into one stacked card that expands to show each item's delivery status

Results and Outcomes

The redesigned Payment History, with stacked cards for items bought together and page numbers below the list

After shipping this alongside search/filter improvements and default category adjustments,
Smart Store payment amounts routed through Payment History rose more than 10%, and click events per page view increased by about 20%.

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